Sending out flyers for marketing purposes has been a tradition since the ages. In fact, it is one of the most common and oldest ways to reach your audience and promote your product or service. In the past, small business owners relied heavily on the system of sending out flyers. That’s because flyers were easy to make and furthermore, they were not considered too expensive a marketing tool.
Identify where you can find your target
First and foremost, it is important to identify where you can find your target audience. If your product or service is suited for young people, it might make sense to distribute flyers outside malls, movie theatres and even colleges and schools, if the law permits so.
Find other places where your target is known to be seen too, for instance, eateries and fast food takeaway shops. There are also several localities in every city known to be frequented by younger crowds, if young audiences are your target, learn more about where to find them. Follow the same procedure for a different audience set, should there be a need to market another product in your line.
Focus on the benefits
The customers are not really interested in knowing how good your company is. All they want to know is how your products or services are going to benefit them. This is the reason why 80% of the flyers content should focus on deliverable benefits to the customers. Tell the customers what they want to know and not what you want them to know.
Think of one good way in which you are actually better than your competition and focus on that. Basically your content should tell the customers why they should choose you instead of the hundreds of other businesses operating in the same domain. Use bold letters to draw attention to your competitive advantage or differentiating factors. If the customer understands this advantage well then your flyer will have done its job.
Handing out flyers, fruit picking or hospitality are just some of the jobs that you can find in a working hostel.
Find out how sticker printing can also be an effective marketing tool for your business.